Finally, a Market Research Company that Specifically Focuses on Ghana

A brand is nothing without its consumers. It relies on the fact that consumers are both aware of it, that they show an interest in it, and, ultimately, that they turn this interest into active support of the brand. To achieve this, a brand needs to know what its consumers think of the brand, how they use the product and what they need from the category. The fact is, however, that consumers aren’t universal. They differ from region to region and country to country. Now, there’s a market research company that helps brands to get to know their consumers in Ghana, by giving consumers the opportunity to have their say.

The market research company we’re talking about is, of course, MobiWorkX Ghana. We’re an online panel for the Kantar companies in Africa and the Middle East, and have been around since 2009. It’s our mission to provide brands with accurate and reliable feedback on how they are performing in a specific market, in real-time.

What does this mean? Whether you are a brand owner or a consumer, you can now actively partake in shaping the way brands and consumers interact, right where you are. Instead of adapting the global insight from a foreign market research company, these are insights that are from, and apply to, the people of Ghana specifically.

How We Do It

Certain data, such as mobile phone usage and Internet penetration, is easy to determine. In Ghana, for example, 14.76 million people – or almost half the population, have access to the Internet, and 79% of all Internet users between the ages of 16 and 64 own a smartphone. This is quantitative data. A successful brand needs a market research company that can gather qualitative data. It’s not what people do or how they do it, but why they do it. A brand wants to know what consumers think.

In order to get these insights from actual consumers in Ghana, we form a relationship between our market research company and the consumer. We have built an online community of active panellists who receive surveys from us regarding brands, products, services, and general consumer habits. In exchange for the time and effort it takes them to share their opinion, we reward them.

We make participation as easy and practical as possible to ensure that we involve a representative segment of the population. Participation is online and optimised for mobile usage. As seen by the Internet penetration figures mentioned above, this is one of the most effective and efficient ways to connect with the local community. Furthermore, it is completely free for consumers to sign up and start earning rewards.

Whether you are a brand owner or consumer, MobiWorkX Ghana is the market research company for you. If you’re looking for local marketing insight for your brand, get in touch with our friendly team. If you’re a member of the public who would like to start earning some extra rewards on the side, simply for sharing your opinion, complete the short and easy registration process to get started.